Who do you talk to?
You have people depending on you. Employees, clients, family. You may have large contracts coming in and still lie awake over payroll.
At the end of the day it's yours alone, and almost no one around you runs a business this size. You can't say any of it publicly. Your team can't hear it, because they're the payroll. A therapist can't help with the whole picture.
So first, look at what you've done. You built this. Of course you're not an expert in finance. Nobody taught you, and you were busy building a company.
If you've ever thought about quitting before you could fail, or felt like a burden for asking for money, you're in good company. Every woman in this house knows those thoughts. They're ordinary at this level, and they loosen when you say them out loud to someone who's had them too.
When a business gets this big, you need a structure that holds you. You were never meant to hold it all alone.
A woman who builds a business to this level is a rare bird. Finding a room of her peers on her own is close to impossible. So we built the house, and we choose who is in it.
Why Moneta
The word money comes from a woman's name.
Moneta was the Roman goddess who watched over it. Her temple stood on the Capitoline Hill, where Rome struck its coins, and from her name we get both money and mint. We say it mo-NAY-tah.
The Romans linked her name to good counsel. Moneta was the one who advises. So money has carried a woman's name, and a woman's wisdom, from the very beginning.
That's the house we wanted to build. A place that keeps watch with you, tells you the truth early, and where a woman is fully at home with money.
And the house looks to Tuscany for a reason. In 1494 Luca Pacioli, a friar from a small Tuscan town, published the first printed account of the bookkeeping the whole world still uses. The language you're learning was written down there.
Fluent in your own finances
Money is a language. Three days with Pineapple and Profits gives you the principles. Living in the house makes you fluent.
The principles are simple and elegant. What they're up against is years of conditioning. New habits and a new way of thinking take hold over time, with practice, practice and more practice, in conversation with other people. That's how anyone masters anything. So relax into it. You've only just learned this, and it's a relief to know you don't have to hold it all together by yourself.
You don't have to be good at math. What you need are the words, and the words come from talking about your business with people who are learning them too.
And the prize is bigger than ordering dinner in Italian. You start to see what's kept a lid on your business. You start to see yourself as a powerful, successful owner who asks questions driven by what matters to the business.
From there come more objective decisions, a clearer financial strategy, new opportunities, and a business built to last. We all get more fluent together.
What the house gives you
- Trust
- You know the people before you hand over your books. Kelly, Peter and Ken are in the room with members every month, and a named person keeps your books. If a bookkeeper has let you down before, you're in good company here.
- Clarity
- You know your numbers and can rely on them. Your books are kept by the Pineapple and Profits method, and each month you read your own statements alongside people who can tell you what they mean.
- Company
- You're never alone with it. A small table of owners at your level, the same faces all year, from other cities and other industries. Nobody here is your neighbor or your competitor.
- Thriving
- The business and the owner both do well, starting now. You stop waiting for later to have the life you built this for.
The people of the house
Peter wrote Pineapple and Profits with Kelly because of who she is and what she stands for.
What they're building toward is a world where everyone has access to the financial conversations of life. Conversations in which fear and limitation are overcome, and prosperity and freedom bloom. This house is where those conversations happen every month.
- Kelly
- Leads the house. She leads the monthly working sessions and the gatherings, and she's in the room with members every month.
- Peter and Ken
- Teach the numbers and keep the books. Both are CPAs. They make finance plain, and the bookkeeping is theirs.
- Deb
- Heads the membership. She designed the house and leads it: how the tables work, how the gatherings feel, and the care every member receives. Her job is to see that the house keeps its word to you.
- Naveed
- Opens the door. He's the first conversation for most new members.
Inside the house
A clean start
We begin with your books exactly as they are. A mess is the normal starting point, and it's often someone else's doing. No one here will judge it.
Your books, kept
Bookkeeping by the Pineapple and Profits method, by a person whose name you know.
The monthly working session
Live, with Kelly, Peter or Ken. Bring your own statements. One subject each month: cash, pricing, capital, paying yourself.
The Keeping Hour
Once a week we each do the one finance task we've been putting off, together, with a bookkeeper on hand. Chase the invoice. Open the letter. Pay yourself.
The quarterly review
Four times a year your table looks at your three-year target with you. Twelve quarters, one at a time. You say where you are, what you gave your word to, and what comes next.
A welcome in person
Your first step is a conversation with one of us, before any login or paperwork.
A place for any question
A private way to ask what you would never ask out loud. No question about money is a stupid one here.
A path to capital
When your numbers say you're ready, we help you prepare and make the introduction, only when you ask. No lender is ever in the room.
Where your word lives
You'll leave the three days having given your word, to your business and to yourself. The house is where that word stays alive.
In the program, integrity means honoring your word. You keep it, or the moment you know you won't, you say so and put it right. It has nothing to do with being good. Like gravity, it's simply what makes things work.
The hard part is having your word in front of you when it's time to keep it. The house does that for you. Each week at the Keeping Hour you say the one thing you'll do, and then you do it. Each quarter your table looks at your three-year target with you, twelve quarters, one at a time.
And when you don't keep your word, which happens to anyone who's up to something, you say so and put it right, and you're still whole. Integrity is a mountain with no top. Here you learn to enjoy the climb, in good company.
